Our Story
Built From Experience. Driven By Purpose.
Lite Wave Wellness was founded on one simple belief: no one should have to suffer alone on their wellness journey.
The People Behind Lite Wave
Two Stories. One Mission.
Our team brings decades of real-world experience, personal transformation, and genuine passion for helping others live their best lives.
Mike Dixon
Founder, Lite Wave Wellness
120 lbs
Lost & kept off for 35+ years
Mike Dixon
Mike Dixon is not a wellness expert who learned from a textbook. He is a man who lived it — every struggle, every setback, and every hard-won victory.
At 35 years old, Mike weighed 305 pounds. In a single year, through sheer determination and an unshakeable commitment to change, he lost 120 pounds — and has kept it off for over three decades. That transformation didn't just change his body. It changed the entire direction of his life.
Born in New Jersey and proudly calling Myrtle Beach home for the past 14 years, Mike has been married for 47 years and is the father of three adult children: Sarah, AJ, and Erika Lynn. His family is his foundation — and his greatest source of strength.
With 53 years of business and sales experience built entirely without a college degree, Mike has proven that resilience and real-world grit can carry a career as far as any classroom. He is also a proud, sober member of Alcoholics Anonymous for 40 years, with active involvement in Food Addicts Anonymous and other 12-step programs — a testament to the power of community, accountability, and daily commitment.
When his daughter Erika Lynn was diagnosed with severe autism at age three, Mike and his family faced one of their greatest challenges. They met it head-on — and today, Erika Lynn is a thriving, incredible young woman. That journey deepened Mike's passion for advocacy and his belief that no obstacle is insurmountable.
"It is time to share my story, my dream, and my passion to guide and support others who no longer want to suffer."
53
Years in Business
40
Years Sober
47
Years Married
Jamie Joyce
For Jamie Joyce, health and wellness isn't just a career — it's personal.
Born with bladder exstrophy, Jamie has faced more than 24 major and minor surgeries throughout his 40 years of life. Living with an augmented bladder and using a catheter has given him a firsthand understanding of the importance of taking care of your body, staying positive, and making your health a priority.
Jamie has spent much of his professional life as an entrepreneur, including years as a co-owner of a solar company. After making the Myrtle Beach area home, he wanted his next chapter to have an even greater purpose: helping individuals and families improve their health and quality of life.
Today, Jamie is proud to be part of Lite Wave Wellness, where his own health journey inspires his passion for helping others reach their wellness goals. He also works to help families improve the quality of the water in their homes through water filtration and reverse osmosis solutions.
Jamie believes that some of life's greatest challenges can become opportunities to help others. His mission is simple: share what has helped him, serve his community, and help more people live happier, healthier, and longer lives.
"Some of life's greatest challenges can become opportunities to help others."
24+
Surgeries Overcome
40
Years of Resilience
100%
Committed to You
Jamie Joyce
Wellness Advocate, Lite Wave Wellness
24+
Surgeries — and still thriving
What We Stand For
A Mission Born From Real Life
Together, Mike and Jamie bring a combined depth of lived experience that no certification can replicate. Lite Wave Wellness is the vehicle for that mission — bringing together cutting-edge wellness technology, personalized guidance, and a community built on compassion and results.
Compassion First
Every client walks through our doors with a unique story. We meet you exactly where you are.
Proven Results
Our founder lost 120 lbs and kept it off for 35 years. We don't offer shortcuts — we offer real, lasting change.
Community & Accountability
Transformation happens in community. We walk alongside you every step of the way.
Science-Backed Wellness
From red light therapy to targeted nutrition, every service we offer is grounded in evidence and results.
Giving Back Is Part of Who We Are
Mike's commitment to others extends far beyond the walls of Lite Wave Wellness. He serves on the Board of Directors for SOS Care in Myrtle Beach, supporting children and young adults with autism and psychological disorders, and on the Board of Directors for the Roy White Foundation in New Jersey, helping children with autism access essential educational tools and financial support. His lifelong dedication to giving back has been formally recognized by Wells Fargo, Easter Seals NJ, and numerous charitable organizations.
SOS Care
Myrtle Beach, SC
Supporting children & young adults with autism and psychological disorders
Roy White Foundation
New Jersey
Helping children with autism access educational tools and financial support
Recognized for a Lifetime of Service
Mike's dedication to community has been formally recognized by Wells Fargo, Easter Seals NJ, and numerous charitable organizations across the country.
"It is time to share my story, my dream, and my passion to guide and support others who no longer want to suffer."
— Mike Dixon, Founder
Ready to Start Your Story?
You don't have to figure it out alone. Mike and Jamie built Lite Wave Wellness so you don't have to.